You Gotta Give a Little...

With all the press NGOs are getting these days due to different social media blunders. Why don’t we take time out to look at a NGO that is using social media in a positive way?

Toms Shoes a small American shoe company is making the most of both its PR strategy through social media and its status as an NGO.

Established in 2006, Toms Shoes was built on a simple and concise idea, one for one. For every pair of shoes purchased Toms Shoes gave a pair of to a child in need a pair. This simple concept is changing the business world and their strategy is as innovative as they come.

Relying solely on word of mouth and their dedication to the use of social media is commendable to say the least. Having multiple blogs, Facebook, Twitter, and YouTube is simply not enough for Toms Shoes. Toms uses these platform as a way to speak to followers and spread their message further. Using this innovative approach before the days of Obama, Toms Shoes has positioned itself as one of the most recognizable shoe brands in the world.

To change things up this week I have compiled a powerpoint/slideshare to give a better understanding of Toms Shoes. Enjoy!

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