Vote or Die... or Obamanos?

Vote or Die?
“We made Bentley, Cristal, and bling hot. Now it’s time for the election,” P. Diddy

Before the political machine called "Obama," a similarly formatted movement was in affect in the US political world. The 'Vote or Die' campaign aimed at young voters in America to get out and vote in 2004 presidential election. The campaign was wanting to engage the young voter into understanding the process of voting and challenge them, as they put it, to 'Vote or Die!'

Backed by the most unlikely of political partisans, P. Diddy and Paris Hilton, the campaign stood strongly and looked as if it was going to bring out more young voters than ever before. Setting a precedent for the later "Yes, We Can," campaign stylings of Obama, this political way of speaking had yet to be seen yet. Engaging with and inspiring young voters to go make a change in their world, were key phrases and goals for 'Vote or Die.' While this campaign could be seen as a success, the Center for Information and Research on Civic Learning and Engagement (CIRCLE) says this of the election:
The 2004 presidential race, as far as the youth vote was concerned, was a landmark election, bringing out nearly 21 million voters under the age of 30 to the polls, according to Peter Levine, CIRCLE's deputy director
While the jump of young voters was a great number the campaign really set up the stage for Obama to come in and engage with voters even more. Through the use of social media, websites, and a grass roots approach to campaigning, Obama was able to use this newly set forth political communications model to gain the youth vote for his 2008 election.

Tapping into the tribe-like mentality that is used through platforms like social media and engaging in the conversation that young voters were already having was a brilliant move from team Obama. Pushing the envelop to cater towards these group of disenfranchised voters would enable Obama to change the way political campaigns would now be run. Politics is no longer for the old and priviledge but now the youth are getting involved and I believe we will be seeing more and more campaigns that look like "Vote or Die" and the Obama Campaigns.


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