Innovative Webcast to Educate Millions

Demonstrating the Power of Social Media

Today, in London, a webcast entitled, "Social Media: How Will PR Change?" is released for free viewings online. The long awaited webcast will show case different methodologies and strategies using social media and will educate those who want to know more about including social media into already existing media strategies.

Lena Brau , Head of Digital Communications says, "We are very excited about this webcast. We know that there are many people out there that have questions about social media, and we are happy to answer those questions." The webcast is a short five minute video explaining the advantages and usages of social media. Taking a simplistic approach, the webcast is sure to be easy to learn from and fun to watch.

Aimed at public relations professionals, but anyone wanting information about social media would be able to take away some good pointers, "We present the information in a way that anyone wanting information will find it useful," comments Jey Bernal , webcast producer, "We were able to reach out on a peer-to-peer level, using YouTube as a means of getting the webcast out to the public." Jey Public Relations is offering this webcast for free and can be viewed on YouTube , as well as on the company blog.

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Notes to Editor

• Social media sites like facebook, youtube, and myspace get a combined total of over 250 million visitors monthly.
• Print newspaper distribution is down 7 million in the last 25 years.
• Online newspapers are up 30 million in the last 5 years.
• Internet traffic is growing at a 50-60% growth rate per year.
• Social Media engages the consumer into two way communication and allows for the free flowing of ideas.

For additional information Contact the Press Officer: Jey Bernal +(44)7501861858

Pizza v. Rice

"You like pizza and I like rice. So, let me have my rice and you can have your pizza" -Filippo Ciampini and Sarah Jingsi Wang, Westminster MA PR students 2010.

The quote above was taken from a debate discussing globalization in Public Relations. While this was a popular school of thought (Think Global, Act Local), within the last 20 years, with the rise of social media and the interconnectivity of the world, this stance on globalization might soon cease to exist.

"Think Global, Act Local," is a popular movement that reinforces thoughts of considering the well-being of the global society, but acting locally within their own communities. This could be used in many different instances and makes for an interesting case for practicing public relations on a global scale.

The rise of social media, has connected people from all over the world. And we are ever increasingly becoming a more succinct global community. This will become more predominate in PR in the sectors which deal with crisis management and brand reputation. With the speed and breadth of social media networks, these sectors need to be thinking globally as this could potentially help or hurt the business, because lack of speed or negative word of mouth throughout an online community. However, on the other side of the coin, as we saw through Hofstede's studies the cultural dimensions of different countries change vastly through out the world. We cannot assume, that because social media is on the rise and people are participating in social media in record numbers, that the cultural barriers have all but broken down.

We must be able to find a balance in practicing PR on global and local scales. While cultural barriers are breaking down and participation in a global community is more common now than ever before, we, as citizens of the world have not completely broken down all cultural differences and must be able to integrate strategies that are aware of both communities.

So why not have both rice and pizza?